Toyota is Ireland's Best Selling Car Brand in July 2023

Published on 1 August, 2023

Overview

Toyota lead the 232 sales period in July, with five of their models in the top 10 best-selling models overall and 4,045 new cars registered during the month. With the Corolla, RAV4, Toyota C-HR, Yaris and Yaris Cross all posting impressive numbers, Toyota continues to grow its leadership in the Irish market, with 14.9% passenger car market share in July.

Toyota offer one of the widest range of hybrid models on the market today. And with electric and hybrid cars continuing to see a steady growth in Ireland in 2023, Toyota has sold an impressive 14,999 cars in the first seven months of the year, with 88.5% represented by low emission hybrid electric vehicles.

Zoë Bradley, Head of Marketing and Corporate Affairs, at Toyota Ireland, said, “The July results are incredibly positive and we are grateful for our hardworking dealer network and the continued support from customers for helping us achieve this position. It’s evident by sales of hybrid electric vehicles that Ireland is making a move towards more sustainable motoring and keeping the environment front of mind when choosing their next vehicle. Hybrid electric cars offer an attractive alternative: an electrified option that doesn’t require plugging in, with the benefit of lower fuel costs and less emissions, particularly in comparison to diesel cars which have much higher Nox emissions. We look forward to seeing what the rest of the year brings, and with the recent launch of the all-new Prius PHEV and introduction of Toyota’s fifth generation hybrid electric technology, there are plenty of options for customers to choose from.”

Martin O'Neill

Head of Content