Cookie Policy
Effective from: Nov 2024
Digital Odyssey (the “DIGITAL ODYSSEY”) (“us“, “we” or “our“) uses a) “cookies” to help us remember details of your visits to our website which can be found at www.carsireland.ie (the “Site”) and b) SDK (Software Development Kit) “trackers” to help us remember details of your visits to our apps including, but not limited to technical information about your visit e.g. traffic data, location data, browser language, your IP address, the previous website from which you reached us and the type of browser you use. Accordingly, our Privacy Statement will apply to our treatment of the information we obtain via our cookies and trackers.
To make the websites of the Publications Office of the European Union work properly, we sometimes place small data files called ‘cookies’ on your device.
What are cookies
Cookies are small text files stored on your device when you visit certain web pages. They help websites remember your preferences and improve your user experience. Cookies can be used for various purposes, such as remembering login details, personalising content, and tracking site usage.
How do we use cookies
We use cookies to:
Personalise or enhance your user experience.
Save your preferences and login information.
Provide relevant content and ease site navigation.
Track and improve the effectiveness of our marketing emails.
Analyse site usage through services like Google Analytics and Facebook Pixel.
Enable functionalities like Live Chat and marketing emails through services like Mailchimp.
We may share your information with third parties to perform ads measurement services on our behalf. We will obtain your consent for this data sharing where required by law. You have the option to manage your cookie preferences or withdraw your consent at any time through our cookie settings.
Cookies used on the website
Site Functionality Cookies
We use Google Tag manager cookies to enable functionality that helps us provide the core website and services such as (but not limited to):
Cookies used are:
Google Tag Manager: These Cookies are expired when the session is completed. The Google Privacy Policy is available here
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
Every time a user visits our Site, web analytics software provided by a third party generates an anonymous analytics cookie.
These cookies can tell us whether you have visited the Site before. Your browser will tell us if you have these cookies, and if you do not, we generate new ones. This allows us to track how many individual unique users we have, and how often they visit the Site. Unless you are signed into our Site, these cookies cannot be used to identify individuals; they are used for statistical purposes only. If you are logged in, we will also know the details you gave to us for this, such as username and email address.
These analytics tools run on most sites across the web. If you wish to opt out of analytics tracking, you must do so on these 3rd party sites or by changing your browser settings. Click on a link below to see the privacy policy and manage your consent across the web for each cookie type:
These cookies typically persist for between one and three years to allow bulk comparisons of traffic from year to year.
Registration Cookies
When you register with our Site, we generate cookies that signal whether you are signed in or not. We use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate ads you saved to your account. While you are signed into this Site, we combine information from your registration cookies with analytics cookies, which we could use to identify which pages you have seen on our Site.
Behavioural Advertising Cookies
We facilitate third parties to serve advertisements through our Site. Advertisers try to make these ads relevant to you by tracking the topics you are interested in and other ads that you like to engage with across the web.
Third Parties: These advertising cookies may be set through our site and other sites you visit around the web by third-party advertisers.
They may be used by those third parties to build a profile of your interests and show you relevant adverts here and on other sites across the web. These profiles are based on identifying your IP address, browser or internet device.
We also create anonymous audience segments based on interactions with our Site and apps which can be tied back to a single cookie or device ID. We use cookie technologies provided by Google Ad Manager 360 (GAM) and Piano/Cxense Data Management Platform (DMP) to assist us in creating these audience segments. We have no possibility of linking any anonymous user of our Site who may be classified into an audience segment to an individual identifiable person.
Cookies and Trackers used:
Interactive Advertising Bureau (IAB): Most third-party advertisers participate in the Interactive Advertising Bureau (IAB) Transparency and Consent Framework, which means that you can, in one place, manage your privacy settings around behavioural advertising. We use the Didomi Consent Management Platform, an industry standard, IAB approved systems to allow you to manage your own IAB settings.
The expiry date for the IAB Advertising Framework Cookie is 6 months.
GAM 360: Google Ad Manager 360 (GAM) for Publishers is our primary ad serving partner and Google provides its own mechanism for controlling how ads are personalised to you.
Google anonymize IP addresses in logs by removing part of the address after 9 months. After 18 months, they further anonymize log data by anonymizing or deleting cookie or advertising ID information in both logs and ad serving databases.
User data tied to cookies and advertising IDs is also used to detect and prevent ad fraud and ensure that users do not see ads that they have blocked in the past. In these cases, or in cases where Google stores this data on behalf of its customers (e.g., in Google Analytics), data may be stored for periods longer than those specified above.
Social Media Cookies
We enable these third-party cookies on our site to facilitate social sharing of our content.
Click on a link below to manage your privacy around the web with these social media providers:
The expiry date for Twitter cookies is 30 days and 90 days for Facebook cookies.
Managing cookies
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but this may affect the functionality of the website. Here are links to manage cookies in popular browsers:
Changes To Our Cookie Policy
How to manage cookies.
Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit aboutcookies.org (this will open in a new window - please note that we can't be responsible for the content of external websites)
We may update this Cookie Policy from time to time. If we make significant changes, we will notify you by posting the updated policy on our website or by sending you an email. It is important to review the updated policy. If you do not agree with the changes, you should stop using the website. This policy was last updated in November 2024.
