2020 Red Dot "Product Design" Award For Kia Xceed

Published on 30 March, 2020

Major design accolade for Kia’s new urban crossover

Overview

The All-New Kia XCeed urban crossover has been recognised with a 2020 Red Dot design award. The ‘Product Design’ prize makes the XCeed the fourth member of the Ceed model family to receive a Red Dot prize.

The XCeed’s accolade brings Kia’s total number of Red Dot awards to 25, since the brand won its first in 2009. Most recently in 2019, the XCeed’s stablemates – the Ceed, Ceed Sportswagon and ProCeed – were individually recognised for their design strengths by the prestigious awards programme.

Karim Habib, Head of Kia Design Center, said “Kia has strived for continuous quality improvements and more fascinating and interesting customer experiences. Kia’s crossover XCeed represents this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”

Gregory Guillaume, Vice President of Design for Kia Motors Europe, oversaw the design of the Kia XCeed, and comments: “The XCeed has taken our most popular family of models in a bold new direction, and still bears the hallmarks of modern Kia design. This Red Dot award is recognition of the hard work of our European designers, and I’m proud to see their efforts rewarded in this way.”

This is the second major design prize for the Kia XCeed and the full Ceed model family, following an iF Award for the new model at the beginning of 2020. The XCeed also received the prestigious ‘Golden Steering Wheel’ (Das Goldene Lenkrad) in Germany in 2019, and won the Urban Car Award in last year’s Women’s World Car of the Year contest.

Watch our Review of the Kia Xceed below.

Anthony Murphy

I just kept turning up and eventually they let me drive some shiny new cars.