Harris Group announces restructure with new showroom on Naas Road

Published on 8 February, 2024

Strategic restructure led by CEO Denise Harris 

Overview

Ireland's largest privately owned automotive distributor and retailer, Harris Group, is undergoing a strategic restructuring, led by Chairperson and CEO Denise Harris. The company aims for double-digit growth across its brands in Ireland and the UK, expanding its dealership network and investing in training. The Dublin headquarters will feature new public showrooms.

Harris Group, already a major player in the commercial vehicle sector, is restructuring to facilitate future growth. The leadership team, including Group Managing Director Brian Patterson, Managing Director of Group Franchises Mark Barrett, Managing Director of Retail Operations John Keogh, and Chief Financial Officer Barry McGrane, will support Denise Harris in achieving the company's ambitious growth targets. Nigel Birkmyre joins the board to provide industry guidance.

Despite global challenges, Harris Group reports significant sales growth in 2023, especially for the MAXUS range of light commercial vehicles, anticipating further growth in 2024. The company also plans to expand its dealership network by 15% in 2024. Harris Group emphasizes its commitment to excellence, customer service, and continuous education through its Training Academy.

The company's growth strategy includes optimizing sales and after-sales services and enhancing the customer experience. Staff numbers have increased by 30% in the past three years, with plans for further recruitment in 2024. Denise Harris expresses confidence in the company's continued growth and recognition as an industry leader and pioneer in alternative energy vehicles.

Sinead McCann

Sinéad is our resident car tester who has the unenviable (-ok, slightly enviable) task of reviewing all the latest new cars to hit the market. You can follow her on Twitter @smcani and on Instagram @whatshedrives