BMW Ireland becomes Official Partner of the KPMG Women’s Irish Open

Published on 3 April, 2024

Brand will collaborate closely with Leona Maguire to promote the KPMG Women’s Irish Open

Overview

BMW Group Ireland has been named the Official Car Partner for the KPMG Women’s Irish Open, a prestigious event on the Ladies European Tour calendar. Scheduled to be held at Carton House, a Fairmont Managed Hotel in Maynooth, Co. Kildare from August 29th to September 1st, 2024, this partnership was established in collaboration with the tournament organizers, ForeFront Sports.

This collaboration signifies a significant advancement for BMW Group Ireland in the realm of golf, building upon its decade-long support of the Amgen Men’s Irish Open and commemorating its 20th anniversary of global involvement in golf sports. Helen Westby, Managing Director of BMW Group Ireland, expressed enthusiasm about the growth of golf in Ireland post-pandemic and the emergence of top talent in Irish women’s golf, highlighting BMW's commitment to supporting women's golf in the country.

Additionally, BMW will collaborate closely with Leona Maguire to promote the KPMG Women’s Irish Open and women’s golf in Ireland. Maguire expressed her excitement about BMW's partnership, recognizing their longstanding support and commitment to women in sports.

Throughout the sponsorship period, BMW Group Ireland will provide a fleet of electrified cars for the event, conduct activations with its vehicles, and organize a competition for golfers to participate in the BMW pro-am golf competition leading up to the event.

Commenting on this announcement Cian Branagan founder of Forefront Sport said: “We are proud to be announcing this new journey with such an iconic brand who have an amazing history in supporting golf in Ireland. This partnership is a true reflection of their drive to invest in women’s sports and we are excited to partner with them leading into this year’s KPMG Women’s Irish Open at Carton House ”.

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit www.womensirishopen.ie. You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.  

Sinead McCann

Sinéad is our resident car tester who has the unenviable (-ok, slightly enviable) task of reviewing all the latest new cars to hit the market. You can follow her on Twitter @smcani and on Instagram @whatshedrives